Google Ads or Meta Ads: which should you run first?
In this article 4 parts
Google: catch demand
People type what they want: "physio near me", "3 BHK in Zirakpur". You show up at that exact moment. Great for urgent, high-intent services.
Meta: create demand
People aren't searching. They're scrolling. You show them something they didn't know they wanted. Great for food, fashion, events and property launches.
The ten-second test
- Do people search for this daily? Google first.
- Do people buy it with their eyes? Meta first.
- Not sure? Check Google's Keyword Planner for searches in your area.
Then add the other
Once one channel brings customers at a cost that works, add the second. They're better together: Meta builds interest, Google catches people when they're ready.
Quick questions
Which one is cheaper?
Neither on its own. What matters is cost per customer, which depends on your offer, creative and follow-up.
Can I run both on a small budget?
Better to do one properly first, then add the second.
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