Video ad edits.
Raw footage in, scroll-stopping ads out.
- Client
- Self-initiated
- Industry
- Multiple brands
- Where
- Chandigarh
- Year
- 2024
The challenge
Show how much the edit alone changes an ad: pacing, type, sound and the first second.
What we did
- 01
Hook
Rebuilt every ad around the first second.
- 02
Pace
Cut to rhythm, not to length.
- 03
Type
Captions for people watching on mute (most people).
The outcome
A set of ad edits across different brand styles, each built for a different platform.
Ad edits
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