Township launch..

The challenge

A large township has to feel real long before it's built, in a market where every launch says "luxury living".

What we did

1. 01

   One promise

   Cut the launch down to one clear reason to visit.

2. 02

   Hero film

   Planned a walkthrough film and cut-downs for every format.

3. 03

   Ads and landing page

   Every ad pointed to one action: book a site visit.

4. 04

   Follow-up

   Instant WhatsApp reply with the brochure and a visit slot.

The outcome

A complete launch plan and creative direction, ready for social, search and on-ground media.