Creator platform..

The challenge

A young platform had to make sense to two crowds at once, creators and brands, in a feed that gives you seconds.

What we did

1. 01

   Two tracks

   Split the plan into creator content and brand content.

2. 02

   Hooks first

   Wrote every video around the first second.

3. 03

   One look

   Short videos, carousels and decks in one visual language.

4. 04

   Weekly loop

   Kept what worked, dropped what didn't, every week.

The outcome

A clear story the team now tells the same way on social, in pitches and in onboarding.