Development site IM..

The challenge

Buyers of development land want zoning, size, access and the path to approval. Fast. Nobody reads a 40-page brochure.

What we did

1. 01

   Questions first

   Listed what serious buyers ask, in the order they ask it.

2. 02

   One page, one answer

   Built every spread around one question, with maps and key facts.

3. 03

   Annotated aerials

   Marked the site, frontage and what's nearby on clean aerial images.

4. 04

   Same look everywhere

   Carried the system into listing ads and LinkedIn posts.

The outcome

A document buyers can read in minutes, and a system the agency reuses on every new listing.