Walkthrough videos vs renders: what sells a project that isn't built yet

Renders: the scroll-stoppers

A great render works as a feed ad, a hoarding and a brochure cover. They're fast to adapt and cheap to test. Weakness: everyone has them, and buyers know they're idealised.

Walkthroughs: the decision-makers

A 20 to 40 second walkthrough shows flow, light and space. It answers the question renders can't: what will it feel like to live here? It's great for retargeting people who already showed interest.

Use them together

1. Cold audiences: strong render plus the key facts
2. Warm audiences: the walkthrough
3. Hot leads: walkthrough link on WhatsApp plus a site-visit slot

Keep it honest

Label renders and 3D as "artist's impression". It's the right thing to do, and buyers who feel tricked at the site visit don't buy.