Why your property ads get likes but not enquiries
In this article 5 parts
Likes aren't buyers
A gorgeous render with "Luxury living awaits" gets likes from everyone, including people who will never buy. Serious buyers scroll past because it tells them nothing.
What serious buyers want first
- Price range, even "starting from"
- Exact location and what's nearby
- Sizes or configurations
- Possession date or status
- RERA number
One ad, one action
Book a site visit, get the brochure on WhatsApp, or get a call back. Pick one.
Show the real thing
Site photos, a quick walkthrough, the approach road. Real beats renders when people are deciding.
Then follow up fast
Most enquiries don't book the first time. A quick WhatsApp, a call and a weekend reminder bring many back.
Quick questions
Should we put the price in the ad?
If you can. A price range filters out people who cannot afford it.
Reels or static ads for property?
Both. Walkthrough reels get attention; a clear static with key facts often gets the enquiry.
Stuck on this?
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