Do you need a new logo, or just a consistent look?
In this article 4 parts
The real problem usually isn't the logo
Look at your last 20 posts, your board, your visiting card and your website. If they look like five different businesses, a new logo won't save you.
When you do need a new logo
- It looks dated next to competitors
- It doesn't work small, as a profile picture
- You've changed what you do or who you sell to
The simple brand kit
- Logo in a few versions (full, short, one colour)
- Two or three colours with exact codes
- One or two fonts
- A few post templates
- A photo style
Stick to it for six months
Consistency feels boring from the inside. From the outside, it's how people recognise you.
Quick questions
How long does a rebrand take?
A focused identity takes two to four weeks. A full system with templates takes longer.
Will a rebrand confuse customers?
Not if you keep a link to the old look, explain the change and roll it out everywhere at once.
Stuck on this?
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