Is email marketing dead in 2026? (Your inbox says no)
In this article 4 parts
Why email still works
Instagram can change its algorithm tomorrow. Your email list is yours. Nobody can throttle it, boost it or ask you to pay to reach your own customers.
Start a list (the right way)
- A signup box on your website
- A checkbox on your enquiry form
- A QR code at your counter
- Never buy lists. It wrecks your sender reputation and it's spam.
What to send
- Monthly: one useful tip, one update, one offer
- Launches: new project, new menu, new service
- Real estate: construction updates to past enquiries. Cheapest site visits you'll ever get.
What to measure
Opens are a rough signal. Clicks and replies are better. Sales are best.
Quick questions
How often should a small business email its list?
Once a month is a good start. Consistency matters more than frequency.
Do I need special software?
You need a tool that handles unsubscribes and sends reliably. Our websites come with email marketing built in.
Stuck on this?
Send us your page, ad account or listing on WhatsApp. We'll tell you what we'd fix first. Free, no pitch.
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