Reels or carousels: what actually brings customers?
In this article 5 parts
Every format has a job
- Reels: reach. Shown to people who don't follow you yet.
- Carousels: trust. People swipe, read, save and share.
- Stories: action. Polls, offers, "DM us", links.
A simple weekly mix
- Two or three reels
- One or two carousels
- Stories most days
What makes a reel work
The first second. Show the result, a face or the problem straight away. Add on-screen text, because most people watch on mute.
What makes a carousel work
A first slide with a promise ("5 things to check before booking a flat"), one idea per slide, and a last slide that says what to do next.
Measure the right thing
Views are nice. Profile visits, DMs, website clicks and enquiries pay rent.
Quick questions
How often should I post on Instagram?
Consistency beats volume. Three good posts a week, every week, beats ten one week and nothing the next.
Do hashtags still matter?
A little, for context. Strong hooks and saves matter much more.
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