Property landing pages: what goes above the fold (hint: not 'Luxury Living Redefined')
In this article 4 parts
The first screen has one job
Get a serious buyer to tap "Book a site visit" or "Get the price sheet". That's it. Not admire your font choices.
Put these up top
- Project name and exact location (sector, road, landmark)
- Configurations: 2, 3, 4 BHK, plot sizes, whatever applies
- Price range or "starting from"
- Possession status: ready, under construction, launch
- One strong image or a 10-second walkthrough
- One button. Not four.
Below the fold
Location map with drive times, floor plans, amenities (briefly), construction updates, RERA details, FAQs and a short form.
Speed matters more than you think
Most visitors come from phone ads. If your page takes eight seconds to load a 12 MB hero video, they're gone. Compress everything. Test on a mid-range Android, not your MacBook.
Quick questions
Should the price be on the landing page?
If you can, yes. A range or starting price filters out people who cannot afford it and saves your sales team hours.
Form or WhatsApp button?
Both. Some people want to fill a form, many would rather tap WhatsApp.
Stuck on this?
Send us your page, ad account or listing on WhatsApp. We'll tell you what we'd fix first. Free, no pitch.
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